What we cover.
Explore the dynamic world of Account-Based Marketing (ABM) in this comprehensive course designed to equip you with the strategies and skills needed to effectively engage high-value accounts.
Dive into the principles of ABM, where personalized interactions and tailored campaigns drive success. Discover how to identify ideal customer profiles, segment accounts, and create impactful content that resonates with each target.
Learn to align marketing and sales efforts seamlessly to maximize ABM outcomes. Navigate the technological landscape by exploring ABM platforms, data enrichment, and predictive analytics.
Delve into the measurement and analysis of ABM metrics, understanding how to track engagement and revenue impact.
As you progress, tackle the challenges of global and enterprise ABM, and grasp the nuances of account-based advertising and retargeting. Through real-world case studies and a hands-on capstone project, master the art of crafting and executing effective ABM strategies that deliver tangible results in today's competitive business landscape.